The Federico Mahora brand offers colourful stories told by fragrance compositions. They require special settings.
The design of the Pure line is a symbol of modernity and elegance. It is a manifestation of the pursuit of unique quality. PURE is a combination of timeless style and the latest trends, which stem from our brand identity, vision and ideas for the company's future.
Timelessness and elegance
The Federico Mahora brand offers colourful stories told by fragrance compositions, which require a special setting. The new logo, as well as the design of the PURE line, are symbols of modernity and elegance. They are a sign of change in the direction of unique quality and innovative solutions. PURE is a combination of timeless style and the latest trends, which stem from our brand identity, vision and ideas for the company's future.
When choosing a scent for yourself, pay attention to the fragrance families. Also, bear in mind the heart note, which gives multidimensionality and depth to a composition. The type of the fragrance will tell you whether or not it’s a match. Choose sexy and provocative fragrances for an evening out whereas the light, fresh and energizing scents for the day.
New fragrance compositions
The twenty new fragrances of the PURE collection were inspired by multiple fields: art, philosophy, new technologies as well as various trips and emotions I experience every day. Each of the fragrances is a separate story which sums up what I want to express with it. They were designed in close cooperation with Alexandra Monet – a highly talented and sensitive perfume creator.